Novant Health reaches preliminary settlement resolving Meta pixel class action claims

WINSTON-SALEM, N.C. – Novant Health has reached a $6.66 million proposed settlement agreement to resolve class action claims regarding the possible disclosure of protected health information (PHI) resulting from the use of a pixel, an online tracking tool.

Potential class members will be notified by a third-party settlement claims administrator of their eligibility to submit a claim. Notices will be sent via email and mail. Details about the settlement can be found at All questions about the settlement should be referred to the settlement administrator or class counsel.

Novant Health New Hanover Regional Medical Center patients are not impacted by this incident and subsequent settlement agreement.

The proposed settlement includes allocations of the settlement fund for:

  • The named individual plaintiffs who brought the lawsuits on behalf of class members
  • Attorneys who filed claims on behalf of the class
  • The third-party settlement administrator that is managing the notification and claim process
  • Individual class members who submit a valid claim form by the deadline

Novant Health takes privacy and the care of personal information very seriously and values patient trust to keep patients' medical information private. Novant Health will continue to be as transparent as possible and provide information to patients. The proposed settlement is not admission of wrongdoing, and the court did not find any wrongdoing on the part of Novant Health.

The case is In re: Novant Health, Inc., (case number 1:22-cv-00697) pending in the U.S. District for the Middle District of North Carolina. The preliminary settlement will be considered by the court at a final approval hearing, likely in June 2024.

Individuals seeking information about the settlement may visit Additionally, Consumer.FTC.Gov/Online-Security provides information about best practices for protecting personal information online.

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