: A settled way of thinking or feeling about someone or something, typically one that is reflected in a person's behavior.
So, what influences people's attitudes about the state of their health? And, how does such thinking manifest in their expectations of the healthcare they receive? We wanted to know, and so we asked more than 2,000 people across the country. This site is a compilation of what we learned. In particular, our findings reflect the latest trends in consumer attitudes and behaviors of millennials, a distinctive — and at times confounding — group that approaches and engages with healthcare in surprising ways.
About the study
Earlier this year, Novant Health commissioned an inaugural national study to better understand consumer health attitudes and behavior. Conducted online by Harris Poll in March, the 2016 study surveyed 2,104 U.S. adults aged 18 and older. It is the first study of its kind conducted by the leading healthcare organization headquartered in Winston-Salem, North Carolina. Through its four-state integrated network of physician clinics, outpatient centers and hospitals, Novant Health serves more than 4 million patients annually.
To learn more or schedule an interview with a Novant Health expert, reach out by emailing firstname.lastname@example.org.