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Consumer attitudes about health

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at·ti·tude

noun

: A settled way of thinking or feeling about someone or something, typically one that is reflected in a person's behavior.

So, what influences people's attitudes about the state of their health? And, how does such thinking manifest in their expectations of the healthcare they receive? We wanted to know, and so we asked more than 2,000 people across the country. This site is a compilation of what we learned. In particular, our findings reflect the latest trends in consumer attitudes and behaviors of millennials, a distinctive — and at times confounding — group that approaches and engages with healthcare in surprising ways.

About the study

Earlier this year, Novant Health commissioned an inaugural national study to better understand consumer health attitudes and behavior. Conducted online by Harris Poll in March, the 2016 study surveyed 2,104 U.S. adults aged 18 and older. It is the first study of its kind conducted by the leading healthcare organization headquartered in Winston-Salem, North Carolina. Through its four-state integrated network of physician clinics, outpatient centers and hospitals, Novant Health serves more than 4 million patients annually.

To learn more or schedule an interview with a Novant Health expert, reach out by emailing publicrelations@novanthealth.org.

5 Health Care Life Hacks for Millennials: So Many TV Shows, So Little Time

There are a lot of articles floating around that attempt to dissect the behaviors and attitudes of millennials—one thing that is certain is our generation's remarkable dedication to marathon TV sessions. While millennials have a reputation for being super health-conscious, we also log a staggering number of hours in front of the TV. We've put together a list of five healthcare life hacks for millennials looking to better balance their health and hobbies:

1. Limit the Netflix binges. It starts out innocently enough—you turn on the first episode of the new season of Orange is the New Black or Hours of Cards, and six hours later, you look out your window and it's dark outside. In a recent study conducted online by Harris Poll on behalf of Novant Health among over 2,000 U.S. adults aged 18 and older, including 419 millennials aged 18-35, 66 percent of millennials noted they would take better care of themselves if they had more time to do so; however, they admit they spend a lot of time on average per day watching television (about three hours) and engaging on social media (more than two hours). Next time you find yourself bingeing on the newest Netflix series, use the "Are You Still Watching..."? notification as a cue to get off the couch and get active.

2. Or don't! Sometimes a show is just too good to stop watching. If you find yourself on this runaway train, know that all healthy habits don't have to fly out the window. This is where our multitasking skills come into play. If your primary care physician uses an online health management tool, you can schedule your annual physical or email your doctor in between episodes without missing a beat.

3. To Tweet or not to Tweet? Does your neck hurt? Of course it does! You just spent an entire day lying on the couch watching Unbreakable Kimmy Schmidt with your head propped up on a throw pillow. While three in five millennials (61 percent) say that social media is harmful to their health, only 46 percent of millennials use a primary care physician as their primary resource for health information. So while you may be tempted to send out a Tweet asking for "Netflix neck" remedies, know that your doctor is still the best source of health information.

4. Be prepared. If there's one thing that Game of Thrones has taught us, it's that life is unpredictable. One minute you're partying it up at a wedding, and the next...no spoilers, but we all know what happens. Millennials seem to get this message, with the vast majority (88 percent) believing that end-of-life care planning is important. However, most of us don't know where to even begin. Talk to your physician at your next appointment about your end-of-life care plan—he or she will have helpful tools to get you started.

5. Get real. Whether you’re in the mood for Scrubs’ McDreamy or Grey’s Anatomy’s JD and Turk, there is no shortage of TV doctors to choose from. When it comes to choosing a doctor in real life, use Netflix as inspiration. The gruff, annoyed personality of Dr. House makes for interesting TV, but in reality, doctors need to have a better bedside manner in order to provide the best treatment to patients. Most millennials (69 percent) say they define quality healthcare as being treated well/with respect, so keep that in mind when choosing a doctor.

 Overview: Consumer attitudes about health
 Barriers to health
 Generational differences
 End-of-life care & planning
 Relationship with healthcare providers