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Novant Health wins marketing and public relations awards


Charlotte, N.C., Jan. 25, 2017 – In recent months, Novant Health has been recognized both globally and regionally for its marketing and public relations efforts. 

The Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) recognized Novant Health with 15 awards at its fall conference on Dec. 8 in Charleston, South Carolina. Entries are received from North and South Carolina healthcare organizations separately or jointly with advertising agencies. Winners were chosen by a panel of marketing and communications professionals. Novant Health’s awards include:

Wallie Awards

  • Single Audience Publication – Novant Health “Venue of Care” team member direct mail
  • Newspaper Ad – Campaign – Novant Health brand
  • Collateral – Poster – Novant Health’s employee engagement survey
  • Out-of-home – Billboard – “We treat the person”
  • Element of Advertising – Photography – “A day in the life: St. Jude Affiliate Clinic at Novant Health Hemby Children’s Hospital.”
  • Social Media Marketing – “Sweet Retreat” campaign
  • Marketing on a Shoestring Budget – “Sweet Retreat” campaign
  • Interactive – Multimedia – Pause. Prevent. Protect – information security campaign
  • Out-of-home – Mass Transit – “We treat the person”
  • Television Ad – Campaign – “Boxing Ring,” “Tree,” and “Roller Coaster,” brand TV campaign
  • Interactive – Website – MyNovant.org migrates to responsive design
  • Interactive – Microsite – Novant Health Orthopedics & Sports Medicine

Golden Tusk Awards

  • Public Relations – “Sweet Retreat” campaign
  • Patient/Customer Relations – Novant Health Antimicrobial Stewardship campaign

Golden Tusk Awards focus on the strategy and approach to solve a situation or issue, while Wallie Awards focus on creativity and tactical execution.

Novant Health’s awards come on the heels of being internationally recognized by The Global Awards, touted as the world’s most coveted healthcare and wellness advertising awards. Out of thousands of entries, Novant Health’s “Remarkable Commitment to People” campaign received one of the mere 100 global Finalist Certificates in the Advertising to the Consumer/Patient category. 

Posted on Wednesday, January 25, 2017
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