1. Why are you adopting the Novant Health name across all locations?
Novant Health was formed in 1997 by joining two prominent systems together: Carolina Medicorp, Inc. (CMI), the not-for-profit holding company for Forsyth Memorial Hospital in Winston-Salem, NC and Presbyterian Healthcare in Charlotte. Since that time, we have grown to become a sizeable system in the southeastern United States: serving four states and more than 4 million patients annually.
Uniting as one system brand will make us more recognizable among our competitors and make it easier for patients to realize both the extent of our system, as well as our points of differentiation. Above all else, we strive to make the patient experience remarkable through a simpler healthcare system that is easy-to-access, when and where patients need care at an affordable cost so they can focus on getting and staying healthy.
With one brand, marketing the system benefits the individual facilities and saves costs. As a unified system under one recognizable name, we gain efficiencies and reduce redundancies across our markets.
2. Do other hospitals have brands?
Yes, hospitals, companies, organizations all have brands. However, our unique promise to our customers is to make your healthcare experience remarkable by bringing you world-class technology, clinicians and care when and where you need it.
3. Are all of your facilities getting the same brand?
Yes, all of our facilities are going to be part of the Novant Health brand. We are committed to delivering an integrated, seamless healthcare experience for our customers - which includes access to medical centers, outpatient facilities, physician practices, and more under our new brand.
4. Were these hospitals just purchased by a bigger organization?
No, all of our facilities remain part of Novant Health. However, our facilities are now adopting the Novant Health brand to ensure patients recognize the strength of their facility and its many locations across the Carolinas, Virginia and Georgia.
5. Is my doctor part of the health system?
You will start to see physician practices adopt our system brand across our communities. Our physician partners are an essential component to delivering a remarkable healthcare experience to our patients. If your current physician is not part of the Novant Health system, you are always welcome to seek care at any of our facilities in each of our communities and experience the benefits of our great physicians and new electronic health record.
6. Will any facilities close as a result of this re-launch?
7. Besides the names of facilities, what else is changing?
Under the unified Novant Health brand, patients will notice our continued efforts to deliver a remarkable healthcare experience across all of our facilities. We are continuously developing new ways to provide unparalleled access to healthcare through a simpler and more affordable experience.
8. Why are you doing this now?
Novant Health is continuously looking to deliver better healthcare to our communities. Our new system brand is the next step along this journey.
9. Does this change help improve health in our communities?
Yes - not only are we fully committed to our mission and our vision to deliver remarkable care when and where our communities need it, but our new system brand will help us deliver a more integrated and seamless experience across all points of care.
10. Were these hospitals just purchased by a bigger organization?
No, all of our facilities remain part of Novant Health. However, our facilities are now adopting the Novant Health brand to ensure patient recognize the strength of their facility and its many locations across the Carolinas, Virginia and Georgia.
11. What does remarkable experience mean?
The Novant Health remarkable patient experience makes healthcare simpler and more convenient for our communities. It means unparalleled access through technology and points of care that are seamlessly integrated into one system so Novant Health patients never feel burdened while they stay healthy. We want to make healthcare remarkable. That is our promise.